koton spring 2011 campaign

Excellent spring 11 advertising campaign, loving the clothes, styling, creative direction, all of it, just like their swimsuit campaign. The only problem with Koton is that there is no cohesion between these campaigns and the product that is offered in the store. That is unless the product offered in the foreign shops (outside of Turkey) is different from the products offered here.

The Koton shops here are some what equivalent to Next in the UK. They are becoming more and more fashionable and trend focused I feel, verging towards a more ‘New Look/Next’ mix.

I found this bag there the other day on discount for literally £10. What a gem! You can click here to see how I wore it.


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